Connected Buildings is the brand of Lucid's thought leadership, events, and activities. I worked with our event marketer to create a set of print and digital collateral for Connected Buildings Tour 2015, a multi-city roadshow aiming to spark discussion and inspire action.
The tour was branded with these city emblems featuring key landmarks. We wanted each event to feel unique but still cohesive under the brand umbrella. These city emblems and colors were used throughout each event's marketing material.